Heidi Zak Of Thirdlove

Heidi Zak (left) and Ra'el Cohen, founders of ThirdLove. Continuing her crusade against Razek, Zak further describes Victoria's Secret's ignorance, noting how obviously they market towards men selling a male fantasy to women” and the complete disregard for the reality we live in: the reality where women go to work, breastfeed their children, play sports, care for ailing parents, and serve their country” and aren't limited by archaic ideas of femininity.
ThirdLove Co-Founders and Co-CEO's, Heidi Zak and David Spector have been recognized by Goldman Sachs GS, +1.00% as two of the 100 Most Intriguing Entrepreneurs of 2018” who were recently honored at the Builders + Innovators Summit held in Santa Barbara, California.



Let's exceed their expectations.” Then, in case it wasn't already clear, she spelled it out: ThirdLove is the antithesis of Victoria's Secret.” The entire campaign seemed designed to show how woke, how feminist, how very different ThirdLove was from traditional bra makers — and it worked.
Too much padding, not enough padding, uncomfortable under-wire — ripping off that ill-fitting bustiere for the umpteenth time can make you throw your hands up and shout WHY ISN'T THERE AN APP FOR THIS?!” Well, thanks to ThirdLove , there now is, and consequently the experience can be a lot less harrowing.

Heidi Zak previously held a position in Google, and underpinned by this experience in the tech sector, and fuelled by her passion for retail and finding a bra that was a perfect fit—her research revealed that 80 percent of women wear bras that do not fit them correctly—and supported by the financial experience of her co-founder husband David Spector, ThirdLove was born in 2013.
While there was plenty of outrage in those two weeks, the scandal simply faded away and people kept shopping at Victoria's Secret and I don't think that's fair. The digitally native brand has made a name for itself as the bra business for every woman. Many American women have heard of ThirdLove , the online intimate apparel company that has aimed to change the way women buy bras.

Once the company helps customers find their size, it's easy for them to order and reorder. Co-founding ThirdLove has been a rewarding experience for Zak. ThirdLove A screenshot of David Spector's Instagram Story about Victoria's Secret. Heidi Zak says she's on a mission to find the perfect bra for every woman.

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